Innovation Diffusion of New Technologies in the Malaysian Paddy Fertilizer Industry

Published Date
8 January 2014, Vol.109:768–778, doi:10.1016/j.sbspro.2013.12.542

2nd World Conference on Business, Economics and Management

Open Access, Creative Commons license

Title 

Innovation Diffusion of New Technologies in the Malaysian Paddy Fertilizer Industry ☆

Author 

Shahrina Md Nordin ^,

Shuhaida Mohd Noor

Moho Stamburi bin Md Saad

• Universiti Teknologi PETRONAS; 2Universiti Sains Malaysia; 3Universiti Teknikal Melaka

Available online 22 January 2014.

Abstract

There are a number of players in the domain of agriculture playing different roles as key stakeholders with different level of involvement and influence. Government agencies, agri-entrepreneurs and individual farmers are amongst those who play significant roles in ensuring sufficient food supply for the nation. The agriculture sector contributes significantly to the economic growth in Malaysia and in ensuring food security in the country. The recent occurrence of staple food crisis affecting many countries became severe when India, Vietnam and China had limited the exporting of rice to other countries. The overall development of paddy sector under the agricultural framework initiatives are carefully planned and implemented in the recent Economic Transformation Program (ETP). The aim of the initiatives is not only to ensure national food security but also to tap into the global market as the world population continues to grow driving for an increase in the demand. One of the quick win initiatives by the government in overcoming the crisis is to increase the soil fertility for paddy planting which requires promotion of new technology and rigorous research. The paper critically discusses innovation diffusion in the agricultural context with specific reference on the analysis of how innovation is diffused, its communication channels, and the dissemination movement. Preliminary findings of farmers’ experience on innovation diffusion process shall be discussed in this paper. Farmers at the granary area in Perak, under Integrated Agriculture Development Agency (IADA), had taken part in the study. The results indicate the level of farmers’ knowledge and information about fertilizer in general, management of the innovation dissemination process, and the extent of readiness in realizing innovations.

Keywords

• Innovation Difussion
• Paddy Fertilizer
• Communication

References

1. • Abdoulaye and Sanders, 2005
   • T. Abdoulaye, J.H. Sanders
   • Stages and determinants of fertilizer use in semiarid African Agriculture: the Niger experience
   • Agricultural Economics, Volume 32, 2005, pp. 167–179
   • View Record in Scopus
      | 
     Full Text via CrossRef
     Citing articles (26)
2. • Babbie, 2010
   • E. Babbie
   • The practice of social research
   • 12th ed., 2010, Wadsworth, USA
3. • Davis et al., 2010
   • C. Davis, I. Nikolic, G.P.J. Dijkema
   • Industrial ecology 2.0
   • Journal of Industrial Ecology, Volume 14, Issue 15, 2010, pp. 707–726
   • View Record in Scopus
      | 
     Full Text via CrossRef
     Citing articles (19)
4. • Dearing, 2008
   • J.W. Dearing
   • Evolution of Diffusion and Dissemination Theory
   • J Public Health Management Practice, Volume 14, Issue 2, 2008, pp. 99–108
   • View Record in Scopus
      | 
     Full Text via CrossRef
     Citing articles (86)
5. • Dinar and Keynan, 1998
   • Dinar, A. &Keynan, G. (1998).The cost and performance of paid agricultural extension services: the case of agricultural technology transfe in Nicaragua. Policy Research Working Paper No 1931. World Bank Washington D.C.
6. • Government of and Malaysia, 2006
   • Government of Malaysia.(2006). Third National Agriculture Policy.PercetakanNasional Malaysia Berhad. International Fertilizer Industry Association.(1999). Fertilizer Strategies.Rome: FAO.
7. • Karbasioum et al., 2007
   • M. Karbasioum, M. Mulder, H. Biemans
   • Towards a Job Competency Profile for Agriultural Extension Instructors: a Survey of Views of Experts
   • Human Resource Development International, Volume 10, Issue 2, 2007, pp. 137–151
8. • Khalil et al., 2008
   • A.H.O. Khalil, M. Ismail, T. Suandi, A.D. Silong
   • Extension worker as a leadr to farmers: influence of extension leadership competencies and organizational commitment on extension workers’ performance in Yemen
   • The Journal of International Social Research, Volume 1, Issue 4, 2008, pp. 368–387
9. • Malaysia Economic Statistic, 2011
   • Malaysia Economic Statistic – Time Series (2011). http://www.statistics.gov.my/portal/index.php?option=com_content&view=article&id=1408&Itemid=109&lang=en.
10. • Mohd Samsudin, 2012
    • Mohd Samsudin, A.F. (2012). Agriculture extension and its role in ensuring food safety, quality and productivity in Malaysia, (Retrieved on 13 February 2013). http://www.nodai.ac.jp/cip/iss/english/9th_iss/fullpaper/1-2-1upm-Fikri.pdf.
11. • North, 2011
    • North Corridor Economic Region, (2011). 2010 summary annual report. Retrieved from http://www.koridorutara.com.my/site/_sys/storage/docs/downloads/blueprint/en_ncer_chpt1.pdf.
12. • Oyaro, 2008
    • Oyaro, K. (2008). Kenya: Agricultural Extension Work both Important and Under-valued. Available at http://allafrica.com/stories/200804280535.html.
13. • Pallant, 2001
    • Pallant, J. (2001). SPSS Survival Manual.Open University Press.
14. • Ramaru et al., 2009
    • Ramaru, J.M., Hagann, J., Mamabolo, Z.M. &Netshivhodza, M.H. (2009). Innovation through Action – an Action Research Journey with Smallholder Farmers in Limpopo Province, South Africa: Experience of Soil Fertility Management, in Alekinders, C., Beukema, C. and Tromp, C. (eds). Research in Action – Theories and Practices for Innovation and Social Change, The Nertherlands:Wageningen Academic Publisher.
15. • Rogers, 2003
    • E.M. Rogers
    • Diffusion of Innovations
    • 5th Edition, 2003, Free Press, New York
16. • Sahin, 2006
    • I. Sahin
    • Detailed Review of Rogers’ Diffusion of Innovations Theory and Educational Technology-Related Studies based on Rogers’ Theory
    • The Turkish Online Journal of Educational Technology, Volume 5, Issue 2, 2006, pp. 14–23
    • View Record in Scopus
      Citing articles (41)
17. • Salawu and Abu Bakar, 2008
    • Salawu, J.A. & Abu Bakar, T.B. (2008).Introduction to Agricultural Extension and Rural Sociology.Nigeria: National Open University of Nigeria Publisher.
18. • Stoneman et al., 1994
    • Stoneman, Paul & Diederen, Paul, 1994. Technology Diffusion and Public Policy, Economic Journal, Royal Economic Society, 104 (425): 918-30, July.
19. • The Economic Planning Unit, 2006
    • The Economic Planning Unit, Prime Minister's Department, Malysia, Putrajaya: Ninth Malaysia Plan 2006-2010 (2006). Kuala Lumpur: PercetakanNasional Malaysia Berhad.
20. • Twomlow, 2010
    • S. Twomlow
    • Micro-dosing as a pathway to Africa's Green Revolution: evidence from broad-scale on-farm trials
    • NutrCyclAgroecosyst, Volume 88, 2010, pp. 3–11
21. • William, 2003
    • William, G.Z. (2003). Business Research Methods.(7th Ed.), Thomson South-Western Inc., USA.
22. • Zhou et al., 2010
    • Y. Zhou, H. Yang, H. Mosler, K. Abbaspour
    • Factors affecting farmers’ decisions on fertilizer use: A case study for the Chaobai watershed in Northern China
    • Consilience: The Journal of Sustainable Development, Volume 4, Issue 1, 2010, pp. 80–102
    • View Record in Scopus
      Citing articles (8)

• ☆
  Selection and peer review under responsibility of Organizing Committee of BEM 2013.

• ⁎ 
  Corresponding author. Tel.: +82 2 2173 3016.

For further details log on website :

http://www.sciencedirect.com/science/article/pii/S1877042813051811