Jong-Hyeong Kim ,
School of Tourism Management, Sun Yat-sen University, 135 Road Xin Gang Xi, 510275 Guangzhou, China
Received 10 June 2013. Accepted 17 February 2014. Available online 12 March 2014.
Providing visitors with memorable tourism experiences (MTEs) is important for achieving success in the highly competitive tourism marketplace. To support destination managers, this paper developed a scale instrument that conceptualizes the attributes of destinations associated with MTEs. Following a rigorous scale development procedure, this study identified a 10-dimensional construct that affects MTEs. The data support this dimensional structure of the attributes of destinations affecting MTEs and the internal consistency and the validity (i.e., content, construct, convergent, and discriminant) of the scale. The theoretical and managerial implications of the study's results are discussed.
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