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Tuesday 2 May 2017

Bioceres: AG Biotechnology from Argentina

Author
Roberto FeeneyCarlos Perez and Pablo Mac Clay

Abstract: In this case we present a business decision-making situation in which the CEO of an Argentine Ag Biotech company, Bioceres, has to decide the best way to commercialize a new drought-tolerant transgenic technology. The company was founded by twenty three farmers, who shared a common dream that Argentina could become a benchmark in the development of Ag biotechnology. The case has strategic and financial implications, as well as decision-making situation involving a joint venture with an American biotechnology company. It also introduces to discussion the business models of Ag biotechnology companies in developing countries.
Keywords: Business CaseAg BiotechnologyJoint-VenturesBusiness ModelsAgribusiness (search for similar items in EconPapers)
Date: 2016
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