How to Enhance the Brand Competitiveness of Ginseng Enterprises?

Author

Wenjing Xu, Longxun Jin and Hongmei Yan

Asian Agricultural Research, 2016, vol. 08, issue 11

Abstract: At present, brand competitiveness has become an important symbol of the competitiveness of enterprises. It has important significance for ginseng enterprises to enhance the brand competitiveness as well as the market competitiveness. So first of all, the study makes the actual investigation of ginseng and ginseng market consumers. On the basis of the survey, this paper makes the correct evaluation using analytic hierarchy process (AHP) on the main factors influencing ginseng enterprise brand competitiveness. Based on the analysis results, the paper puts forward recommendations to improve the brand competitiveness of ginseng enterprises.

Keywords: Ginseng enterprises; Brand competitiveness; AHP; Agribusiness (search for similar items in EconPapers)
Date: 2016
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