Effects of perceived product quality and Lifestyles of Health and Sustainability (LOHAS) on consumer price preferences for children's furniture in China

Published Date
January 2016, Vol.22:52–67, doi:10.1016/j.jfe.2015.12.004

Author 

• Minli Wan ^a,,,
 
• Anne Toppinen ^b,

• aSchool of Foreign Languages, Jiangxi University of Finance and Economics, 330032 Nanchang, China
• bDepartment of Forest Sciences, University of Helsinki, Helsinki, Finland

Received 27 January 2015. Accepted 17 December 2015. Available online 2 February 2016.

Abstract

The effects of perceived product quality and orientation toward Lifestyles of Health and Sustainability (LOHAS) on consumer price preferences were studied with the use of survey data of the children's furniture market in two metropolitan cities of China: Shanghai and Shenzhen. Based on the results from a factor analysis and logistic regression, consumers’ perceived product quality of children's furniture was identified as a four-dimensional construct: ‘supplier attributes’, ‘extended product attributes’, ‘basic product attributes’ and ‘environmental quality attributes’. Consumer price preferences were discovered to be negatively influenced by ‘basic product attributes’, but positively influenced by consumer orientation towards LOHAS, gender and education level. In conclusion, China's children's furniture market presents a high-end niche segment with growth potential for both furniture producers and wood material suppliers.

JEL classification

M20

Keywords

Consumer product quality

Lifestyles

Price

Children's furniture

China

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