Cross-cultural peculiarities of the Russian entrepreneur: Adapting to the new Russians

Published Date
Business Horizons
March–April 1998, Vol.41(2):8–14, doi:10.1016/S0007-6813(98)90029-5
Focus on the former Soviet Union

Author 

William B. Snavely

Serguei Miassoedov

Kevin McNeilly

Available online 27 March 2002. A little patience and understanding can make capitalists out of these Russians yet—and better partners out of the Westerners doing business with them

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  William B. Snavely is an associate professor of management at Miami University, Oxford, Ohio, Serguei Miassoedov is a professor and rector of the Institute for Business Studies, Academy of National Economy Under the Government of Russia, in Moscow. Kevin McNeillyis a professor of marketing at Miami University.

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