Consumer research and attribute elicitation for the development

Author

Anders Roos, Anders and Qvale Nyrud

Scandinavian Forest Economics: Proceedings of the Biennial Meeting of the Scandinavian Society of Forest Economics, 8-11, issue 41

Abstract: Increased concern about the environmental and health effects of wood preservation methods motivate producers to find new wood products for outdoor use that combine durability, environmental friendliness and consumer appeal. Consequently, the industry must improve its ability to elicit key product attributes for the consumers and to transform this knowledge in popular wood products. Different approaches for attribute elicitation and marketing planning for outdoor wood are applied and discussed in this paper. The approaches are sensory analysis, free elicitation, segmentation, and conjoint analysis. The results indicate that all these methods are promising for new product development in the wood industry. The methods have different strengths and weaknesses and their application and successful use for new products also involve the development of new capabilities in the industry.

Keywords: New product development; preserved wood; consumer research.; Consumer/Household Economics; Environmental Economics and Policy (search for similar items in EconPapers)
References: Add references at CitEc
Citations Track citations by RSS feed

Downloads: (external link)
http://purl.umn.edu/198618 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:ags:ssfesf:198618

Access Statistics for this article

Scandinavian Forest Economics: Proceedings of the Biennial Meeting of the Scandinavian Society of Forest Economics is currently edited by May

More articles in Scandinavian Forest Economics: Proceedings of the Biennial Meeting of the Scandinavian Society of Forest Economics from  Scandinavian Society of Forest Economics Contact information at EDIRC.
Series data maintained by AgEcon Search (aesearch@umn.edu).

For further details log on website :
http://econpapers.repec.org/article/agsssfesf/198618.htm