The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences

Published Date
October 2014, Vol.44:34–45, doi:10.1016/j.tourman.2014.02.007

Author 
Jong-Hyeong Kim ^,

School of Tourism Management, Sun Yat-sen University, 135 Road Xin Gang Xi, 510275 Guangzhou, China
Received 10 June 2013. Accepted 17 February 2014. Available online 12 March 2014. 

Highlights

• This study explored destination attributes that facilitate the formation of memorable tourism experiences (MTEs).
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  A 10-dimensional construct (i.e., local culture, variety of activities, hospitality, infrastructure, environment management, accessibility, quality of service, physiography, place attachment, and superstructure) found to affect individuals' MTEs.
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  A scale instrument to measure each of the determinants of MTEs is developed.

Abstract 

Providing visitors with memorable tourism experiences (MTEs) is important for achieving success in the highly competitive tourism marketplace. To support destination managers, this paper developed a scale instrument that conceptualizes the attributes of destinations associated with MTEs. Following a rigorous scale development procedure, this study identified a 10-dimensional construct that affects MTEs. The data support this dimensional structure of the attributes of destinations affecting MTEs and the internal consistency and the validity (i.e., content, construct, convergent, and discriminant) of the scale. The theoretical and managerial implications of the study's results are discussed.

Keywords

Destination attributes

Memorable tourism experiences

Scale development

Tourism experiences

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Vitae

Jong-Hyeong Kim, Ph.D., is an associate professor in the school of Tourism Management at Sun Yat-sen University. His research interests are tourism marketing with a focus on memorable experience management.

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