A Breakout Strategy Model of Malay (Malaysian Indigenous) Micro-entrepreneurs

Published Date

8 January 2014, Vol.109:572–583, doi:10.1016/j.sbspro.2013.12.509

2nd World Conference on Business, Economics and Management

Open Access, Creative Commons license

Title 

A Breakout Strategy Model of Malay (Malaysian Indigenous) Micro-entrepreneurs ☆

• Author 

• Abu Bakar Sedek Abdul Jamak ^a,,
• Razol Mahari Mohd Ali ^b
• Zulkipli Ghazali ^c

• aDepartment of Management & Humanities, Universiti Teknologi PETRONAS,Bandar Sri Iskandar, 31750 Perak, Malaysia
• bCentre for Languages & Malaysian Studies,Universiti Tun Abdul Razak,50100 Kuala Lumpur, Malaysia
• cDepartment of Management & Humanities, Universiti Teknologi PETRONAS,Bandar Sri Iskandar, 31750 Perak, Malaysia

Available online 22 January 2014.

Abstract

The paper seeks to explore why most Malay micro-entrepreneurs still lag behind in entrepreneurship as compared to other races, determine what needs to be rectified and outline the skills sets that the micro-entrepreneurs need to become successful and break- out into larger enterprise. This paper proposes a breakout model approach that can serve as a basis to identify critical success factors in developing tools to assist micro business owners. This is the results of an extensive review of literature concerning lack of success among micro entrepreneurs and how this can be preceded the conceptualization of a Breakout model. Lastly, once in the business, the micro-enterprises need to overcome certain negative influences (disablers) and how certain positive influences (enablers) may help them succeed to stay competitive and sustainable.

Keywords

Micro-entrepreneurs

Malays

entrepreneurship

Break-out strategy

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