Generative sensing in design evaluation

Published Date
July 2016, Vol.45:68–91, doi:10.1016/j.destud.2016.01.003
Special Issue: Design Review Conversations

Author 

• Andy Dong ^,

• Faculty of Engineering and Information Technologies, University of Sydney, Sydney, NSW 2006, Australia

• Massimo Garbuio
• Dan Lovallo

• The University of Sydney Business School, University of Sydney, Sydney, NSW 2006, Australia

Available online 18 February 2016. 

Highlights

• Analyses design evaluation conversations for forms of logical reasoning.
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  Conversations include considerations of ‘what is’ and ‘what can be’.
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  Evaluations lead to hypotheses that resolve or undermine logic of current concept.
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  Evidence points to a new model of design thinking called generative sensing.
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  Generative sensing creates ways through a design problem.

The analysis of design review conversations from a junior-level undergraduate industrial design course and an entrepreneurship course uncovered a new pattern of design thinking. Design thinking during concept evaluation contains a recursive hypothesis-driven pattern that we name generative sensing. Generative sensing commences with deductive reasoning from established rules to a definitive conclusion in favour of or against a concept. These conclusions become the basis for new hypotheses that suggest actions to address problems or invite rebuttals to defend the original logic of the concept. Generative sensing is a pattern of design thinking that creates ways through the design problem by testing propositions in a recursive manner.

Keywords

decision making

design thinking

abduction

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  Corresponding author: Andy Dong
  
  

For further details log on website :
http://www.sciencedirect.com/science/article/pii/S0142694X16000041