THE ANALYSIS OF COMPETITIVENESS AND COMPETITIVE ADVANTAGE OF THE HORTICULTURAL PRODUCTION FROM THE REPUBLIC OF MOLDOVA: CHALLENGES AND OPPORTUNITIES

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Artur Golban (golban.artur@yahoo.com)
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Agricultural Economics and Rural Development, 2015, vol. 12, issue 1, pages 27-43

Abstract: The horticultural sector has a great importance on economic growth in the Republic of Moldova, accounting for approximately one-third of total agricultural production. The competitiveness of the horticultural production from the Republic of Moldova depends on many factors and the most important of them are the following: production quality, image of horticultural products, marketplace, prices, etc. In order to increase the competitiveness of the horticultural production, both on the local market and on the world market, it is necessary to pay attention not only to the production process, as most horticultural producers of the country are doing, but also to an adequate exterior aspect of horticultural products (size, colour, etc.), various assortment of products, attractive packaging, price/ quality ratio, etc. This paper investigates the competitiveness and competitive advantage of the horticultural production in the Republic of Moldova and certain measures are also proposed in order to increase the horticultural production competitiveness.

Keywords: competitiveness; competitive advantage; horticultural products; marketplace. (search for similar items in EconPapers)
JEL-codes: Q12 Q13 (search for similar items in EconPapers)
Date: 2015
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